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  • Introduction-Overview of Case
  • Practice Case 16 (Regional Jet Corp.)
  • Practice Case 15(Scotch Manufacturer)
  • Practice Case 14(Pharmaceutical Company)
  • Practice Case 13 (Infant Formula)
  • Practice Case 12 (E - Grocery)
  • Practice Case 11 (Hospital)
  • Practice Case 10 (Travel Agency)
  • Practice Case 9 (Wheeler Dealer)
  • Practic Case 8 (Beer Brew)
  • Practice Case 7 (Le Seine)
  • Practice Case 6 (World View)
  • Practice Case 5 (VieTire)
  • Practice Case 4 (Chemical Manufacturer)
  • Practice Case 3 (Juice Producer)
  • Practice Case 2 (Butcher Shop)
  • Practice Case 1 (Retailer)
  • Final:Mkting/Strategy Concepts Review
  • The 4Ps:Product/Price/Place/Promotion
  • The 4Cs: Competitors and Collaborators
  • External Analysis(2):Industry Analysis
  • External Analysis(1): Industry Analysis
  • External Analysis :General Trends
  • The Seven S Model
  • The 4Cs:Comsumer/Company Analysis
  • Overview to Market/Strategy Concepts
  • Porter's Five Forces

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